cars & transportation photography & motion Sep 2023

"2023 has been a busy year, working with top brands such as Rolls Royce, Ferrari, McLaren, Honda and Toyota.

Looking forward to continuing in the countdown to Christmas and beyond.

Hope to see you on set soon!"

Focusing on its dynamic nature, Anatol Gottfried is asserting his mastery in the automotive domain while infusing it with his unique and refined style. Anatol's creations thrive on the meticulous calibration of colors, the artful arrangement of compositions, and the exacting command of lighting nuances. He emphasises the significance of the subtle details, which come together to craft original narratives within the larger context.

In essence, Anatol's creative endeavors extend beyond the confines of the automotive world, weaving intricate stories that hold universal appeal.

The automobile manufacturer General Motors returns to Europe, offering exclusively full-electric vehicles. The first model, Cadillac LYRIQ, is set to be released in the autumn of 2023. In time for the launch, Anatol reveals this eclectic CGI project realised in collaboration with the 3D Artist Alexander Zhelonkin.

The Mercedes Benz AMG CLA 35 presents an appealing proposition for a young, active, and style-conscious audience with its iconic design and agile driving dynamics. These customers distinctly define their expectations: they anticipate from their vehicle an exhilarating design, superior performance, and an inspiring driving experience. The visual story captured by Anatol in Cape Town embodies precisely this sense of lifestyle, offering a particularly emotional insight into the captivating realm of AMG Driving Performance.

Anatol and his team are prepared to make an impact on your production, available globally. Among his clients you will find Audi, BMW, Coca-Cola, Cupra, Renault, Telekom, Vivo and more.

For more work please check his website and follow him on Instagram.

"It has been an incredible journey for me this year! My kids are growing up fast and new creative projects have kept me busy. I am very grateful to have such wonderful people in my life that help me along.

Thank you for taking the time to check out my work and cheers to everyone who has contributed to a happy life."

Australian born, photographer, director and content creator Anton Watts is based between Los Angeles and London.

Anton has been working on some exciting projects over the past six months. He is not only shooting stills, but also been working as a Director/ DP. One of his latest projects was for Porsche North America and for Pendry Hotel Los Angeles.

Take a look at his latest showreel.

David recently captured the new mid-engine Chevrolet Corvette Stingray in a story-driven automotive lifestyle series within an urban location. He also photographed the McLaren 650S in black & white, utilising car-to-car shots and dynamic lighting to convey a feeling of elegance and speed.

David is currently shooting new projects, both commercial and personal. Feel free to check out some of his latest work on his website.

"Ready for Motion."

Germany-based photographer, director and content creator David Maurer sets the world in motion. His photographic signature encapsulates fleeting moments—be it the velocity of a racing car or a human encounter.

Recently David was commissioned to photograph Škoda’s brand-new Monte Carlo variants. For Škoda Monte Carlo are not only two words, but one of the world’s most prestigious and challenging motor sports events and 111 years of heritage. With its Monte Carlo models Škoda recalls the brand’s numerous successes at the legendary rally and brings its sporty lifestyle variants from the racetrack to the road.

In a series of images taken in South Tyrol, David breathes life into a legend, which with its 12-cylinder engine is considered the racing car of the century, a stroke of genius in engine design: the Porsche 917.

His clients include Porsche, Volkswagen, Škoda, GSK, Mercedes-Benz, KIA, Hublot/LVMH, BMW, Hyundai, BionTech, Mazda, Abt, Falken Tyres, Salzgitter, Opel, Nissan, Land Rover, Jaguar and many more around the globe.

Degler Studio's history cannot be told without knowing the person behind the lens.  

Piotr Degler grew up in Spain, in the midst of a family of musicians and architects. Equally influenced by art and technology, and motivated by his love for the four wheels, he moved to Turin after graduation to study car design, ending up at Bertone. It is here, in one of the world’s meccas of car design, that he started merging his daily job as a designer with another of his passions, photography.  

It is precisely in the combination of photography and his expertise in car design where resides the added value of his images. Today, Piotr Degler is considered one of the most respected photographers in the industry, having worked for legendary names such as Maserati, Pininfarina and the everlasting Ferrari. 

In 2016 he published his first book, 'Carros de Cuba'. Last year he published his new and awaited coffee table book 'Made in Italy', after more than 10 years in the making.

Showcasing here some of his last shootings, done just before summer. In first place the Eccentrica Diablo, the ultimate Lamborghini Diablo restomod, photographed in Milan on location and in Turin in studio. Followed by the 777 Hypercar photographed on the Monza racetrack in Italy. Last but not least, some personal shots of a classic Lamborghini Countach Anniversary Edition.

Double 7 is a boutique artists' management and representation agency based in London.

"We represent photographers, directors, CGI artists and 360 immersive creators and work in the areas of fashion, music, film, entertainment and automotive. Our artists are supported by a vast production network around the globe.

We are delighted to present Jaap Buitendijk’s work, which has been focussed on the film industry until now. Jaap is one of the best in the world in his field, and has produced iconic imagery that has circulated around the globe. His work on Barbie has helped the film break box office records. Jaap’s love for cars and his ability to blend celebrities and motors is unique. As an agency we support our artists with first class production and create teams project specific from concept through to delivery."

Recent clients include Warner Brothers, Sony, Tera V12, Endeavor, Gieves and Hawkes, Saville Row Concours, Sotheby's, The Times, Vogue and DPD Global, Magneto Magazine, Hackett London and Yoox.

Graeme Murray loves creating: his whole career has been in the image industry. After training in professional photography, his early days saw him working at one of New Zealand’s top audiovisual production companies. He was responsible for creating, developing and producing product launches for New Zealand’s largest corporations, using various types of multimedia, from theatrical lighting, to video slide projection and interactive graphics, to set design and - the most fun - pyrotechnics!

Driven by his unwavering passion for capturing moments through the lens, Graeme established his own thriving photography business. Today, he collaborates with a diverse clientele and various agencies on an assortment of projects, spanning portraiture, lifestyle, and sports-related advertising. He takes all his knowledge and experience from previous work in the AV and TV industries into his photography, so dealing with any situation is effortless. With an innate talent for building strong relationships with clients and production crews alike, Graeme consistently goes above and beyond to ensure that every shoot not only meets but exceeds expectations.

His extensive list of clientele is a testament to his prowess, featuring names such as Red Bull, MasterCard, adidas, Specialized Bikes USA, Tudor Watches, Under Armour, Samsung, Wendy’s, VW, John Deere, AIG, Ford, Bendon, Ozone, Atomic, Tourism New Zealand, Mac Pac Outdoor Clothing, Powerade, Fonterra, among others.

He can be found immersed in the controlled environment of a studio or capturing the raw beauty of the great outdoors, and is an official Red Bull International Photographer.

Jeff recently finished a couple of projects for Lexus' and Toyota’s newest SUVs.

First up was a shoot for the Toyota Grand Highlander. Due to the vehicle being top-secret, it was decided to render it in CGI.  So Jeff’s team brought a stand-in car to set, to get an accurate reference for the team at Curve to work with. After a long and hot day in the hills, the beach was a welcome break! But still plenty of work to do, even while enjoying the breeze. Lastly, the studio was one place the vehicle would be safe, so Jeff’s team was able to mimic the lighting on location, and work with the talent inside the car.

Next up was the Lexus TX, this one a secret as well! But in this case, the team decided to scout out locations out of the public eye, and shoot with the actual vehicle. Over just a couple shoot days, the team covered exterior, interior, running, details, the whole gamut. Jeff worked closely with the retouchers at MainWorks to make sure each image looks beautiful, but always natural.

Based in Los Angeles, Jeff has shot automotive projects around the world for over 15 years.

Jeffrey Carlson is a Toronto-based photographer and director that specialises in automotive and lifestyle work.

He recently shot the launch campaign for the Lexus TX 500h and directed a spot for Lexus featuring the F-Sport lineup.

Kylian & Bastien met in high school and bonded over their different passions and their attraction for travel, creativity and dreams of freedom. They worked with different clients and industries across the world. While roaming around Australia, Asia, Europe and North America, these two "brothers" started to find their path into advertising, and more precisely automotive.

They have always been inspired by powerful imagery and the emotion coming out of it. While Kylian is driven by the art of cinematography, Bastien gets off on the storytelling of a still picture. Together, they have a profound desire to share their own vision through their work. Working as a duo allows them to have a unique approach and a seamless workflow. This symbiosis is what makes them special.

KY&BA recently photographed the European launch campaign of the brand new models of Honda in Spain this spring. They also worked on few creative projects including one in a black void studio, where they had a lot of fun.

You can find more work on their website.

KY&BA is represented by Claudia Bitzer in Europe.

This Spotlight features recently published projects, including the press launch materials for the Toyota Grand Highlander, press reveal of the 2024 Toyota Tacoma, and capturing the Acura team at the 101st Pikes Peak International Hill Climb.

Nathan is a photographer specialising in automotive and aerospace photography, capturing the motion and emotion they possess. His home base of Denver, Colorado, provides close proximity to mountains and outdoor adventure, which translates to the natural feel of his work.

Check out more of his work on Instagram or his portfolio website.

Car and lifestyle photographer Oliver Paffrath began his career shooting fashion imagery; he has used this skill honed from fashion shoots to bring his unique style and lighting techniques to his car and automotive photography. Oliver also combines these techniques to create eye-catching and appealing motion and CGI content.

He now shoots for the world’s biggest car manufacturers on global advertising campaigns and car lifestyle brochures. Germany based, Oliver’s focus is on the ability to meet client’s main restraints – timing, budget and quality in every production.

His extensive client list includes: Allianz, Adidas, ABN Amro, Audi, ATU, BMW, Chevrolet, Credit Suisse, Honda, Hyundai, Lexus, Mercedes-Benz, McLaren, Mazda, Nissan, Peugeot, Renault, Škoda, Seat, Toyota and Volkswagen.

Oliver is represented by JSR; see more of Oliver's work here and follow the agency on Instagram.

Richard Toth is an automotive photographer with a passion for capturing the essence of his subjects in the most captivating light. His work is a testament to his dedication to his craft, showcasing not only the beauty of cars but also portraying the diverse relationship between man and machine. He always thrives on collaborating and creating people-centered photography that weaves a compelling narrative.

This Spotlight showcases a selection of his most recent work, including dark and moody atmospheric imagery for the BMW iX, a playful and spirited series for the VW ID.3 in the Swedish countryside, and a personal series of dynamic images featuring the iconic BMW M6 in action at the Hungaroring racetrack.

For more, follow Richard on Instagram.

Simon is a London-based, award-winning advertising photographer and director whose work takes him all over the world, photographing some of the most iconic brands.

He is also an established commercials director and started his career with a short film called ‘El Apprentice’ which was shot in Chile and was shown at the LA Short Film Festival. He has directed commercials for Bentley, the Discovery Channel, Mercedes, Toyota, Volvo, Wild Aid, Norfolk Southern Railway, ITV, the ‘Bleed for England’ spot for the Rugby World Cup and most recently Toby Carvery and Travelodge.

Simon has an array of awards including: AOP Awards Winner Best Advertising commissioned Advertising 2015, Lürzers Archive 200 Best Advertising Photographers 2018/2019, D&AD, Art Directors Club of New York, IPA Awards Communication Arts, One Eyeland Award.

Commercial clients include Rolls-Royce, Alfa Romeo, Audi, American Airlines, Bentley, BMW, BP, British Airways, Castrol, Deutsche Telekom, Discovery Channel, Disney, Dodge, Emirates, Fairy, Ford, HSBC, Hummer, Hyundai, ITV, Jaguar, Jeep, London Transport, Lucozade, Lufthansa, Mercedes, Microsoft, Milka, Nestlé, O2, Plusnet, P&O Cruises, Porsche, RBS, Range Rover, Renault, Toyota, Vauxhall, Volkswagen and Vodafone.

Simon is represented by JSR, see Simon’s work here and follow them on Instagram.