Gavin Goodman is a Cape Town-based photographer and visual artist with 20 years of experience in advertising.

A pioneer in integrating AI technology into his creative process, Gavin creates visuals that are virtually indistinguishable from traditional photography. His innovative approach is redefining the boundaries of advertising, opening new possibilities for visual storytelling.

In 2021, he was named a Hasselblad Master in the Fine Art category.

He has collaborated with major agencies such as Ogilvy & Mather, M&C Saatchi Abel, McCann, DDB, Y&R, Havas Worldwide, BBDO, David Miami, FCB, Hill Holiday, and TBWA.

His clients include Mercedes, Facebook, Chrysler, Dos Equis, Eli Lilly, Heinz, Ameritrade, Adidas, Microsoft, Heineken, Volkswagen, Otto Germany, Just Eat UK, and Rémy Martin.