Title: Unfortunate: The Untold Story of Ursula the Sea Witch

"I shot this joyful campaign for We Are Fat Rascal's Edinburgh Festival production of hit parody musical 'Unfortunate: The Untold Story of Ursula the Sea Witch', in my London studio. Taking designer Rebecca Pitt’s concept and creating a lush gold-purple lighting state, I then worked with lead actress Elliotte Williams N’Dure to capture energy and abandon. Credit to Elliotte for remaining convincingly joyous for two hours! Then it was over to Rebecca to composite in the tentacles, and complete the illusion of this under-the-sea villainess made gleefully real.  The image appeared across the London Underground for the show's run in the capital, and apparently dominated the displays in Edinburgh, where standing out from hundreds of competing posters takes some doing."