awards winners 2019
Nov 2019
Title: The Supra is back!
"I got commissioned by Toyota Motor Europe to shoot this race car prototype announcing the return on the market of the iconic Toyota Supra. This project was strictly confidential until the reveal of the car at the 2018 Geneva Motorshow. This meant, for security reasons, the car wasn't allowed outside the manufacturer's photo studio. But the client wanted the car on a race track...
My in-house production company scouted a couple of potential tracks in the south of Spain. We selected the Guadix track because of its very clean environment and beautiful views on the Sierra Nevada mountains. I shot backplates with a stand-in car. After that, I shot the prototype in the studio reproducing light and perspective. The process is pretty technical.
The winning photo was an added shot I did on top of the client's shooting list. It's my own vision of this concept. Being a former amateur race car driver helped quite obviously for motion and angles."