Toufic Araman has developed an adoration for hair - he treats it like a living thing. Trained as a painter, Toufic approaches his images much like a blank canvas: he starts and finishes with his mastery of light.

He produces beautiful, elegant photographs - evocative, poetic compositions with a hint of mystery.

Toufic has previously shot campaigns for Wella, Herbal Essences, Pert Plus, L’Oréal Paris and Garnier and worked with Publicis, Leo Burnett, JWT and McCann.