It all began in 1975 in Brussels when Jo van den Berg met Georgette Berger as a student of Photography , the widow of Rene Magritte, who had died eight years previously. The famous Surrealist had been an inspiration for the passionate photographer from the beginning, and now he had direct access to his work.

Over the following two years, Jo worked in Amsterdam before moving to Hamburg, where as a photographer and artist he continues to run his own studio. His clients include Cartier, Mont Blanc (book: 'Entschleunigug', or 'The discovery of slowness') and Chopard.

Specialising in beauty and fashion photography for an international clientèle, he works as a commercial photographer for agencies and magazines in Hamburg, Paris and Milan.

Jo produced Leonardo da Vinci's 'The last supper' for the latest edition of Parfums (Ebner Editions), in collaboration with Kult Model Agency and A.N.C. Model Management Hamburg. Also known as "the Johnson of fragrances", Parfums is supported by the likes of Chanel, Giorgio Armani, Bulgary, Dolce & Gabbana and Jean Paul Gaultier.

Jo is known as a creative photographer with high demands on quality. In close collaboration with his creative team, he produces exceptional images, offering a full service including post-production.