Car advertising and lifestyle photographer, Oliver Paffrath, began his career shooting fashion imagery. He has used this skill honed from fashion shoots to bring his unique style and lighting techniques to his car and automotive photography.

He now shoots for the world’s biggest car manufacturers on global advertising campaigns and car lifestyle brochures, most recently for Nissan on the Qashqai EMEA campaign and Smart. Based in Germany, Oliver’s focus is on the ability to meet clients' main restraints - timing, budget, and quality in every production.

His extensive client list includes Allianz, Adidas, ABN Amro, Audi, ATU, BMW, Chevrolet, Credit Suisse, Honda, Hyundai, Lexus, Mercedes-Benz, McLaren, Mazda, Nissan, Peugeot, Renault, Škoda, Seat, Toyota and Volkswagen.