cars & transportation photography & motion

Sep 2024

Jeff Ludes

Los Angeles

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks

Honda Prologue , Client: Honda , Advertising Agency: RPA , Art Production: Weena De Vera , Art Production: Michelle Foster , Creative Direction: Kelly Fitzpatrick , Production: Gravy Productions , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks

'Punk McLaren' - Personal Project , LED Array: Gybow , Wardrobe: Mark Auria , Post Production: Mainworks ... see more

Here are two projects from Jeff Ludes, showcasing two very different approaches! First up was a shoot for Honda and their first-ever electric SUV, the Prologue. Jeff’s team spent about a week in the San Francisco area, capturing the city, neighbourhoods, coastline, and redwoods. They even squeezed in a little video work, utilising the existing team, with Jeff taking on double duty as DP.

For something completely different, Jeff had the opportunity to team up with Gybow for a personal project, utilising their impressive revolving LED system. On the first day, Jeff and his team shot a model and captured HDRIs at a unique rooftop location. The next day, they moved into the studio, this time with the McLaren, where the Gybow was set up to envelop the vehicle in a perfect bubble of light and reflection. Check out the behind-the-scenes video in this feature. Once everything was captured, Mainworks brought it all together seamlessly and naturally, as always.