Joe Windsor-Williams
London
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Automobili Pininfarina - Wayne Enterprises 'Capsule Collection' , Advertising Agency: 27 Works , Director: Joe Windsor-Williams , D.O.P.: Paul Waterworth , CGI: The Scope ... see more
JWW Film + recently created a brand film celebrating Automobili Pininfarina’s Bruce Wayne Edition of their Battista electric hypercar, all in collaboration with Warner Bros/DC Comics.
For the narrative, it felt important to create something that represented the billionaire philanthropist, rather than wallow in the dystopian world of his alter ego. Settling on a trailer-like format with transitional moments and positive, warm tones. Light moves into the dark. Fingers of early morning sunlight reach into Gotham’s urban canyons intercut with a luxe bachelor pad overlooking the city, as a mysterious figure prepares for the day.
A mix of live action and CGI and a non linear timeline creates mystery, hinting at things past, present or future. Glimpses, silhouettes and long shots to start with, then add detail and a Zimmer-esque soundtrack for a heap of cinematic drama.