Award-winning car and landscape photographer Carl Lyttle first fell in love with photography in his native Belfast. Since then he has received many high profile industry awards including a 'Lürzers 200 Best Advertising Photographers' for his CGI automotive and landscape work.

An early adopter of CGI and digital image manipulation, his car photography has taken him around the world, chasing the light and landscapes to capture the effect they require. His clients includes global automotive manufacturers such as Nissan, Mercedes, Mitsubishi, Land Rover and Lexus.

London-based Carl has photographed numerous major global advertising campaigns, with brand names such as Barclays, BAT, and Microsoft.