Over the past 10 years, Jeff Ludes has been creating images for the world's automakers, utilizing both CGI and traditional photography. For his recent international advertising campaign for the Ford Fusion / Mondeo, Jeff worked with Chinese fine artist Liu Bolin.  Famous for making himself disappear into street scenes, Liu applied his amazing painting technique to vehicles in the ads, rendering them invisible, without the use of computers. The making-of video, produced by Ford for their social media outlets, is a must-see.

Jeff has also just completed a personal project, telling the visual story of a couple on a weekend of California luxury-camping. Though the pace was fast to achieve the large body of images, the mood on set remained calm, as is typical on all of Jeff's productions.