After completing projects for Nissan and Toyota, Jeff Ludes wrapped up 2013 with a 21-day shoot for Fiat. By day two, Jeff and his team were shooting until dawn, creating ads for the Fiat 500 GQ Edition which is currently running in GQ magazine. They then took to the road, shooting up and down California, and spending the last two shoot days with the new 1957 Edition in Palm Springs.

The 'behind the scenes' video gives a window into a shoot with Jeff - always calm, even with a shot list as long as his arm.