"Memorable advertising relies on the story. Its impact depends on how well that story is told."

Anton Watts reveals a major collaboration with Infiniti and Crispin Porter Bogusky in this, the first of the ‘Luxury Should Be Lived In’ campaign featuring the QX80.

Four different cars, four different ‘days in the life of’ stories, each with talent, together with eight supporting videos for social, soon to be released. The production took Anton to NYC, Montauk and Los Angeles.

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Anton is represented in London by Catherine Collins. Follow Catherine on Instagram, Facebook, Twitter and LinkedIn.