cinemagraphs, gifs and stop motion
Jun 2021
Edmund Fraser
London
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Client: Nowness , Directed, shot & edited by Edmund Fraser Studio , Featuring Jay Boogie , Sound: Jay Boogie x L-Vis 1990 , Styling: Rhona Ezuma , Make Up: Lara Himplemann , Manicurist: Megumi Mizuno , Clothes: Christopher Shannon, Rory Parnell Mooney, Ashish, What Katie Did, Antipodium, Escada ... see more
Edmund Fraser is a mixed media still and motion image maker thriving within the possibilities of the digital landscape.
He utilises unique, bold and above all, eye-catching work with a variety of techniques and collaborators within his studio. His aesthetic and attitude are colourful and energetic, blending both the most forward-thinking digital concepts with a handmade analogue feel. A sense of fun young open creativity always coming through into his final work and relationship with his subjects.
When not on commercial projects he is constantly developing his practice - whether traditional stills, new ways of looking at motion or interactive mediums. Lockdown enabled some amazing new possibilities from 70 camera 3D scanning rigs to drones illuminating subjects from above.
He has made great work for a variety of clients including Nike, Adidas, Puma, New Look, Refinery29, Creative Recreation, JD Sports, Google, Clinique, Lululemon, Nowness, Disney, New Balance and Universal.
See more here and follow on Instagram. Edmund is represented by JSR; you can follow them on Instagram.