Rob White has a fully eqiupped food studio in Central London. He has always tried to keep a wide variety of design, advertising and editorial clients, which has led to him working comfortably with very tight or sometimes very loose assignments.

The central core of his style is based around colour, form and simpicity.

Rob's clients include Waitrose, Sainsbury's, Conde Nast, Observer Food Monthly, National Magazines, Arena, Food Illustrated, Times Style, and many others.

This year Rob has gone back to his roots and managed to escape the studio to shoot on location. He has also been working on a couple of food-based short films.