Josep Maria Roca specialises in food, advertising and people photography. He operates from the centre of Barcelona, where his studio and digital retouching department are located.

He has won awards for photography and for advertising graphics at festivals including: Cannes, London, New York, FIAP (Fédération Internationale de l'Art Photographique), Lux, Laus and Best Pack.

Josep's clients include Ben & Jerry's, Danone, Nescafe, Eat Out, Rana, Frigo, Cola Cao, Borges, Camy, Chupa Chups, Pans & Company, Codorniu and Gallina Blanca.