Peter Cassidy shoots from his central London daylight studio for clients including M&S, Sainsbury's, Waitrose, Baxters, Fox's and Tilda, as well as for magazine and book publishers. This year has seen the publication of the long awaited, and highly fattening, Hummingbird Bakery Cookbook, along with the successful re-launch of the M&S core Italian range.

He is currently working on a book shot on location in Ireland that is due for publication in autumn, 2009.

Visit Peter's website for more information and to see his new all-digital portfolio.