food & drink photography
Jul 2013
Creativity and high-level technical skills are the hallmarks of Jo van den Berg's love for photography and diversity as a director of food commercials. His delicate lighting techniques and sensual eye are unique, making him one of the rare high-end photographers to work across all categories.
With over two decades of experience in shooting for a variety of international advertising, editorial and commercial clients, Jo brings enthusiasm and commitment to every new brief. Creative directors and art directors find relief in taking advantage of his experience and ideas, as Jo is always eager to push boundaries and find solutions to make a complicated visual concept look both stunning and effortless.
Jo combines real life special effects with in-house retouching and composing facilities and relishes the challenge of making any concept a reality.
The team takes care of the whole process of production and production monitoring. This includes organisation, preparation of dummies, labels, photographic realisation, as well as electronic post production to match pre-press. Moreover, they offer complete table top film productions for TV and internet.
The Team works for international clients such as Mondeléz, Nestlé, Barilla Italia, Coca-Cola, Bacardi International, and Jacob Suchard, between Hamburg, Amsterdam, Milano and Paris.