Toronto-based director / photographer Rob Fiocca has an exceptional eye for beauty. As one of the most sought after food and product directors and photographers, he has established himself as a well-respected artist on the leading edge of the commercial industry.

With a career that spans over 20 years, his creative and commercial work has garnered international awards and his reputation has kept his client list stocked with advertising agencies such as Leo Burnett, JWT, and Havas Worldwide.

As a director, Rob applies his mastery of light and texture to memorable spots for clients such as McDonald’s, Kraft, Nestlé and Kellogg’s. His appreciation for the story of food and the poetry within the details has made this medium a natural translation of his unique vision. Both his motion and print work continues to exceed expectations, keeping him busy shooting at home and abroad.

When not shooting for clients, Rob’s love of travel to far flung places like South Africa and Iceland have allowed him to capture beautiful images that have been featured in galleries and private collections.