food & drink photography & motion
Apr 2021
Scott Grummett
London
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Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
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Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
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Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
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Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
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Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
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Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
Client: McDonald's UK , Food Styling: Fergal Connolly , Art Department: Jess Elcock
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Street Feast
Street Feast
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Street Feast
Street Feast
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Street Feast
Street Feast
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Street Feast
Street Feast
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Scott Grummett is a food photographer and director renowned for making you hungry. This Spotlight features some of his latest work for McDonald's UK.
They drafted Scott in to add a little bit more realness to their food, adding perfectly imperfect crumbs, tears and drips. The vision was to make the McDonalds food offering as tactile and delicious as possible whilst echoing the reality of what we see in the box.
There are also a series of minimal still life food images of the breakfast collection where the food has been eaten and only crumbs remain that are plastered all over London at present.
To demonstrate some other skills this month's Spotlight also features some social Street Food for the post Covid era and a couple of clips from Scott's directing work.