David is a seasoned F&B marketing photographer / videographer specialising in content optimised to sell.

His experience to both interpret and respectfully food-style culinary designs is well documented. His lasting content increases company revenues by targeting cuisine's most sensual flavor cues. Grabbing foodies attention faster and holding it longer triggers hunger, with positive emotional food memories - translating to sales.

With a lighting niche developed through years of advertising and sales-forward CPG, David's work reflects only the highest quality brand messaging. Composition and lighting is tailored for maximum positive consumer impact.

Close collaboration with creative, marketing and culinary partners is a hallmark of his luxury content reputation. He builds trusting relationships as well as enduring brand imagery.

Lightweight and mobile, David travels worldwide to enhance new and innovative food and beverage. See samples for demanding clients, who when dissatisfied with standard imagery, want his more strategic and effective promotional content in order to successfully pivot and capture objectives.

You can follow more of his work on Instagram or website.