FOOD & DRINK PHOTOGRAPHY & MOTION Jan 2023

Europe - Australia: Julie Renouf

"I am one of those fortunate people who found her passion in life before the age of ten, with most of my life lived behind a camera.

I love shooting on location. Whether a beach, paddock, or hemp plantation, there is a challenge and great reward working with the everchanging nuances of daylight, or balancing in artificial light. In studio, my approach is varied; sometimes utilising daylight, other times artificially creating ‘daylight’, or developing a more complex lighting set - whatever best suits the creative brief.

Previous work spans a wide range of advertising campaigns, branded digital films, and features in over 100 food and lifestyle books. More recently, work includes a motion + photography campaign for Procter & Gamble shot on location in Australia, a billboard for Kellogg's, TVC plus various media for Heathcote Gin, Don Smallgoods' rebranding, and some of my short food films feature on SBS Australia. My client list also includes James Boag beer, Fisher & Paykel, The Good Food Emporium, Tourism Victoria, Coburn & Co whisky, Darrell Lea chocolates, and ALDI, to name a few.

Recent years have seen my love of the still image flow into my love of the moving image, with the focus being to always weave a visual story. My capacity to shoot both photography and motion streamlines production and maintains style consistency across various media.

On set I work closely with clients: I believe that collaboration, a positive attitude, and a shared enthusiasm for evocative visuals are the most effective way to create beautiful, authentic stories worth sharing with the world."

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