Ted Humble-Smith has been shooting for a wide variety of clients for over 20 years. His desire to understand their needs has led to many long-standing relationships with both brands and agencies. His ability to shape and manipulate light brings a sense of magic to his images and brings out the very best in the subject matter.

Ted is known as a problem solver, applying his experience and knowledge to every shoot, whether it's scientific innovation or drinks advertising.

Ted usually works in London but is happy to create a studio wherever you need one, in the UK or worldwide.

His drinks clients include Glenfiddich, Harrods, Waitrose, Bushmills, Kraken, and Macallan.