“The baking juggernaut cannot be stopped!”

Peter Cassidy recently shot these images for Paul Hollywood's "Great British bakes", published this month by Bloomsbury Publishing.

For outdoor types, here are some images from "Game" by Phil Vickery.

Peter Cassidy is an experienced food and lifestyle photographer based in London. He shoots advertising, packaging and editorial commissions both in the studio and on location.

Peter received a "Food and Drink Photographer of the Year" award in April.

His clients include Marks & Spencer, Sainsbury’s, Waitrose, Asda, Dairy Crest, Baxter's, Tilda Bloomsbury, Quadrille Publishing, Kyle Books and RPS. He has shot for Harrods Magazine, The Sunday Times, The Guardian, The Telegraph, Red, Food and Travel, Good Food, Olive, Delicious and Jamie Magazine.

See his previous Production Paradise publications for more images.