global advertising photography

Dec 2021

Cade Martin

New York - Los Angeles

"Featured in this Spotlight: 'Keep Living the Small Business Dream - Arnold Worldwide for Progressive Insurance'. A shoot so smooth and so fun – was it all a dream?

Working with Arnold Worldwide to show how Progressive Small Business Insurance gives wings to small business dreams was plainly, as good as it gets. As a small business owner myself, it was natural to concept around that “what if…?” and having the freedom and possibility of acting on your dreams, secure in knowing you are protected as you bring that kernel to life.

We created dream-like moments for the small business characters to inhabit. We created somewhat surreal elements as a dreamlike nod, and infused the images with the positive and transformational mood of feeling free to live one’s dream. Using color and lighting and the array of post- production tools available, we made images to spark imagination, and touch the fantastic while still pulling viewers in to see themselves as the dreamers.

We all benefit when we are free to dream and deliver. To be able to capture the concept of wildest dreams in service of uplifting small businesses was a real treat.

I’m grateful for the partnership with Arnold Worldwide, Progressive Insurance and long-time creative partner Fedde Souverein at Luminous Creative Imaging."