Over the last year, Jeffrey Carlson has been immersed in dynamic projects. Alongside capturing captivating stills campaigns, he has delved into the realm of directing. Among the standout achievements in the past 12 months include capturing the Canadian launch campaign of the Lexus TX, directing an exhilarating spot for Lexus F-Sport, and curating an image library that amplifies a multicultural representation for Cadillac.

In recent years, Jeffrey embarked on a transformation of his visual style. He adeptly transferred his profound expertise in studio lighting to outdoor settings, swiftly establishing himself as a leading force in the automotive domain.

His growing prowess has attracted top-tier clients such as Cadillac, Chevrolet, GMC, Lexus, and Volkswagen.