Lucila Blumencweig has recently worked on the 'Life Awaits' campaign for American Airlines and Walton Issacon, which brings meaningful experiences to life by showcasing the everyday moments that enhance the travel journey. The stills were captured in collaboration with Rocket to the Moon.

Lucila's work for Alma Alzheimer, a poignant project executed in collaboration with Republica Havas Miami and the La Perla team, sheds light on the lives of those affected by Alzheimer's. One of the shots from this campaign won the Grand Prize at this year's Spotlight Awards, among many other prestigious accolades, including the LIA (London International Awards), the Clio and Lápiz de Platino Awards.

The images, captured in natural light, reflect meticulous scouting efforts to achieve the desired lighting and effectively convey the campaign's message.