Maxine Helfman developed her distinct style during years of working as a stylist and art director before turning to photography. In her studio/prop shop, every shoot takes a fresh approach, from concept to execution.

It is her work with kids that sets her apart. In a relaxed, quiet environment, she collaborates with kids producing images that are beautiful, quirky and haunting for editorial and advertising clients. She brings a mixture of wit, patience and passion to each shoot. Whether shooting on location or in the studio, it is the collaboration and pre-production that makes each shoot.

"The rest is magic."