Fun is an essential ingredient when photographing kids. Tim Platt has a natural affinity with children and a knack for keeping them positive, enthusiastic and spontaneous no matter how tricky or demanding the brief may be.

"It takes a combination of technical know-how, experience, a stimulating and exciting environment, a good team, a general willingness to make a fool of yourself and sometimes a lot of patience... to be ready for that iconic shot when it happens!"

Tim has been photographing children and babies for advertising and design clients for 20 years, working with many top brands including Sainsbury’s, Robinsons fruit drinks, McDonald's, Samsung and GlaxoSmithKline.

He also shoots and edits video. The links are for two short films for the housing charity Shelter’s online Christmas fundraising campaign. Also a 'behind the scenes' look at part of a recent kid's shoot for GSK, shooting 36 kids over seven days!