motion for advertising
Apr 2015
Karsten Koch
Hamburg
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JOY
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Urban Golf
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Out Out
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JPS
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On Street
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Client: JOY
Client: JOY
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Out Out
Out Out
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Out Out
Out Out
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Out Out
Out Out
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Out Out
Out Out
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Urban Golf
Urban Golf
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Urban Golf
Urban Golf
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Urban Golf
Urban Golf
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Client: JPS
Client: JPS
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Client: JPS
Client: JPS
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On Street
On Street
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On Street
On Street
With his still images Karsten Koch tells stories. When the moving image is added, the story is deeper. Having worked in film for many years, Karsten now takes the medium for granted.
"I like to expand the story with the necessary film takes. It remains the same staging, broken down and just a little more complex. And then I have great fun selecting the emotional music to use. All of this completes the feeling while watching. It is a great medium to tell stories."
Recent projects include Joy Sportswear in Cape Town where Karsten produced a short in-store movie parallel to the current image. He also completed two personal projects.