To Hans Verleur, the essence of imaging is storytelling and lighting. In photography he likes to create single-frame-stories, in which the action extends beyond the frame and the lighting conditions set the mood. Pinpointing his style, it can best be described as cinematographic, the light tells an important part of the story. On top of this, he enjoys the co-creation with creatives and the collaboration with the subjects.

Although his assignments range from portraits to landscapes, he considers lifestyle as the core direction in his photography. He has specialised himself in customised image banks: client specific series of images which reflect the essence of the company, or of a certain product. During such productions his full photographic and production experience come into play: storytelling, improvisation, wide production experience, dealing with challenges and in depth client relation.

Clients big or small, he is always dedicated to maximize the outcome.