Matthew Joseph is an advertising photographer based in London, passionate about capturing life from all angles. Gladly following his work around the world, his authentic approach to lifestyle photography is commissioned by brands and creative agencies globally, which has seen him win awards including inclusion into the Lüzer’s Archive 'Top 200 Ad Photographers Worldwide 2018/19'.

Strongly believing that life is about relationships, it is the intricate and genuine moments of such relationships where Matthew is most interested in being with his camera; be it with models, actors or real people. Sometimes it’s crashing in the surf, hanging off the side of a mountain, running around vineyards or hanging out the back of a car on a coastal road - he is dedicated to his craft and will stop at nothing to fulfil the brief for the client, and beyond.

Recent commissions have taken him to such places as Ethiopia, South Africa, Singapore, Japan, Thailand and India - working flexibly with various locally-based production companies in different countries. Language, travel and culture are never a barrier to getting the job done! Recent clients include Coca-Cola, MasterCard, Lenovo, Gear4, Xero, MoneyFarm and World Remit.