Gummi Thor is a Reykjavik-based commercial, editorial and portrait photographer.

He is first and foremost a storyteller, celebrating personality and creativity with his theatrical and cinematic looks. With more than 12 years of experience, his skillful use of light, colour and moods creates strong visuals with a three-dimensional contrast.  

Working as a commercial director he has developed ways to direct people with ease and comfort in front of the camera.

Gummi has a long history of collaborating with clients and brands to find the right stories and visuals for the desired briefs and business goals.

His hope is always that the passion for the job shines through in the final picture.