Simon was one of the original pioneers of 'Reportage in Advertising'. With over ten years of experience in the industry, Simon has worked on numerous European and global advertising campaigns for Vodafone, 02, Barclays PLC, Orange, The Bodyshop, British Airways, EDF Energy and Navman. Simon has also helped build brand identification libraries for Eurotel in the Czech Republic and Norsk Hydro in Norway.

An essential part of reportage photography lies in the pre-production and research stages. Simon brings an experienced team capable of delivering state-of-the-art production, budget management and control, location finding, casting, model releases and styling. He has worked extensively with this team for the last ten years.

Simon is all about excellence; he believes the key to success rests in his knowledge of lighting and an ability to win the trust of the people he is photographing.

This year, he has already worked on commissions for The Bodyshop and Vodafone, as well as personal projects in the Maldives and Morocco.