people & lifestyle photography
Apr 2024
Lucila Blumencweig
Barcelona - Buenos Aires - New York
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon ... see more
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon ... see more
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon ... see more
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon ... see more
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon ... see more
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon
Client: The Coca-Cola Company , Advertising Agency: David Miami , Creative Direction: Joanna Plautz , Associate Creative Director: Joao Corazza + Bruno Reis , Production Manager: Brenda Morrison Fell , Producer: Thiago Zveiter , Production: Rocket to the Moon ... see more
Client: Alma Alzheimer , Advertising Agency: Republica Havas Miami , Chief Creative Officer: Tony Waissman + Martin Stuart , Production: La Perla
Client: Alma Alzheimer , Advertising Agency: Republica Havas Miami , Chief Creative Officer: Tony Waissman + Martin Stuart , Production: La Perla ... see more
Client: Alma Alzheimer , Advertising Agency: Republica Havas Miami , Chief Creative Officer: Tony Waissman + Martin Stuart , Production: La Perla
Client: Alma Alzheimer , Advertising Agency: Republica Havas Miami , Chief Creative Officer: Tony Waissman + Martin Stuart , Production: La Perla ... see more
Client: Alma Alzheimer , Advertising Agency: Republica Havas Miami , Chief Creative Officer: Tony Waissman + Martin Stuart , Production: La Perla
Client: Alma Alzheimer , Advertising Agency: Republica Havas Miami , Chief Creative Officer: Tony Waissman + Martin Stuart , Production: La Perla ... see more
Personal Work
Personal Work
Personal Work
Personal Work
Personal Work
Personal Work
Lucila has been working on so many interesting and fulfilling projects these past months. She partnered with David Miami to bring to life Coca-Cola's most recent campaign, 'Frame Magic'.
Produced by Rocket to the Moon, the campaign portrays, in a completely honest and different approach, the simple and magical moments of everyday life when people come together.
It was a big challenge and incredibly fun days with the entire agency and production team. The outcome is these fresh, compelling, beautiful images.
She's also sharing the new Alma Alzheimer campaign, which was shot in collaboration with Republica Havas Miami and the La Perla team. This campaign has touched the hearts of many people who live their lives alongside loved ones dealing with Alzheimer's.
The images were shot with natural light, thanks to incredible scouting work to achieve the desired lighting and effectively portray the message.
This project has already won several CLIO Prizes, which the entire team is extremely proud of.
At the moment, Lucila is in Italy pre-producing her next campaign to be shot in May.