Pete Webb spent his early photographic years shooting surf sports, and when Burton produced their first snowboard he added snow sports to his repertoire. What was already in place was a love of the great outdoors and today he has participated in a great range of adventure sports all over the world. This unique background in sport, travel and lifestyle is what sets him apart. Having an understanding with athletes allows him to be in their club, and knowing great locations around the globe really brings a lifestyle production to life.

Being dropped on a steep mountainside by helicopter, surrounded by sharks underwater, the latest supermodel... all scary stuff, but it is what makes the photographer tick.

All of this came before years of experience shooting ad campaigns, clothing catalogues, sporting events and editorial stories. This last year has seen the BahamasTourist office create images with him once again, Aigle Asia take advantage of his knowledge of the great outdoors in Slovenia where he shot for two days in a snow storm, and Sebago Shoes and Apparel produce a riveting lifestyle catalogue.

With clients as diverse as Kaleidoscope, Debenhams, Ford Motor Company, Max Factor, Quicksilver, Fat Face, Billabong and First Choice, it is obvious that Pete's work is open to any genre.