Dutch photographer Paul de Graaff is more than just a photographer. Together with the family van den Assem, he is currently visualizing the brand-imaging of Van den Assem Shoes and developing a new face for the company. His experience and motivation is helping the family-run business move into a new era.

Paul’s style can be described as personal and emotional. Whether commissioned or from his own collection, his work is always one of a kind. He specialises in fashion and lifestyle images for advertising and editorial clients.

“Catching emotion and light in a relaxed way is my goal,” he says. Paul works for fashion and advertising agencies. Visit his website for more information.