Matthew Joseph is an award-winning, people-focused advertising photographer who is as passionate about his clients as he is about his subject matter. London-based, Matthew happily follows his work around the world documenting real life situations with authentic emotion for creative agencies, brands and selected NGOs.

Capturing honesty and integrity in the world of advertising lifestyle photography is no-doubt a challenge, but Matthew utilises his vast experience and adaptable people skills to achieve results which ensure creative briefs are not just answered, but exceeded. These skills transfer seamlessly onto film, as the world of motion becomes more relevant to photography and he has recently completed a short film highlighting the problem of plastic pollution for a client who was looking to showcase their solution.

Other recent commissions include Infiniti (Nissan), Birmingham University and Lenovo and his most recent personal project to be released: ‘The Uber Impact’, has received global press attention, including a headline feature from the BBC.