Rhys's passion for photographing people and lifestyle has become his artistic endeavour. When preparing to photograph a scene, he takes a methodical approach to framing, lighting and art direction, before directing subjects with a relaxed manner that enables a candid and natural result.

His analytical nature thrives on the challenge of breaking down lighting conditions: he will work hard to create an ideal setup that will showcase an image that is a balance of cinematic and editorial flair.

Rhys has recently been busy with global hotel brands including Barcelo, Dusit, Sofitel, Anantara and Ritz Carlton. He works closely in accordance with the client and individual branding guidelines to be certain he delivers what is needed, but he will advise, recommend and contribute to the creative process as necessary, whilst ensuring that his work will certainly impress and stand out.