With 15 years of experience, Alex Waber brings a seamless blend of storytelling and style to each project, using natural environments and dynamic settings to highlight the personality of every brand he works with. Whether spending five days on a bike-packing trip around Texada Island, or capturing the relaxed yet refined mood of fashion brand Jessica Laura in a Vancouver loft, Alex approaches every shoot with care and creativity.

Recent projects also include a golden-hour session with streetwear brand Section 35, where the team worked quickly to make the most of the fading light. For Poplin and Co., Alex shot in the backroom of his studio, a vibrant setting filled with bookshelves, DJ gear, records, and plants, creating a youthful energy with the two models.

From remote landscapes to intimate interiors, Alex's lifestyle photography effortlessly brings people, places, and products together.