“My role is, above all, to communicate the message my client wishes to share. Through a visual dialogue, I seek to engage the viewer, capturing the beauty of what’s before the camera while embracing the magic of the moment. I aim to create curiosity and a sense of depth that resonates – building a connection between the viewer and the product is, after all, why clients choose to work with me.”

Pavel Hejný is an advertising photographer and art director based in Prague, with extensive experience and recognition in the industry. His awards include six Cannes Lions, two Golden Drum Grand Prix, the Andy and Clio Awards, and the Lucie Award for Advertising Photographer of the Year.

Pavel’s work has been showcased in Lürzer’s Archive: 200 Best Ad Photographers Worldwide, reflecting his dedication to the craft. With a diverse portfolio and collaborations with leading production houses, he ensures clients receive top quality and a full suite of services. Though based in Prague, Pavel photographs globally, travelling the world to bring clients’ visions to life.