The BOOM team specialise in CGI illustration and animation, including character design, CGI modelling, texturing, animation and retouching for some of the largest global brands, including Apple, Coca-Cola, Gillette and Nike. In this Spotlight you will find two new projects: The Creative Healthcare Awards 2022 and Assos.
For the official opening title sequence for this year's Creative Healthcare Awards, words like elegance, beauty and awe would describe the style that BOOM wanted to identify with the Brick Award. Despite being notoriously known for being the toughest healthcare competition, the majestic prowess the Brick trophy itself encompasses cannot be denied. Visual effects, dynamics and cinematic camera transitions were perfectly balanced to create this masterpiece.
The Assos of Switzerland project was a collaborative piece that combines both CGI and live action shots. BOOM worked closely with the Identity Agency in order to create an electromagnetic aesthetic carried throughout the film, to emphasise the magnetism and innovation of the women’s bib shorts - designed with a magnetic closure system to provide more freedom and comfort whilst cycling.
BOOM have developed a thorough understanding of how to craft an image to communicate the right message and captivate the consumer. It’s no surprise that the team have been working together for almost ten years. Their keen eye on innovation and trends has earned them a place among the top commercial digital artists in the world.
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