Proof is a modern photographic agency representing and producing for world-class advertising photographers based in New Zealand.

The Proof philosophy is one of collaboration, inspiration and constant growth with an emphasis on creative, personal projects. The photographers share a set of values including industriousness, passion, openness and humour.

Luke White founded Proof as a platform to work with brilliant artists and help them to realise their very best work. He likes to think of himself as the Rick Rubin of photography, but without the awesome beard!