IconicFocus Models has brought back all the Super Models of the 70s, 80s and 90s who were both major campaign and cover girls. The agency, run by three women, believes that woman of all ages, shapes and sizes are relevant and beautiful.

With the current evolution in fashion and cosmetics  the industry is finally embracing women over 40. "Age is just a state of mind."

Recent campaigns include Mui Mui, The Row, Moncler, J Crew, Gap, Banana Republic, Eileen Fisher, Tommy Hilfiger, Vera Wang, H&M, Lancome, Bobbi Brown, Trish McEvoy, Sephora, Mac Cosmetics, L’Oréal, Clairol and Pantene.

Magazines include Arena Homme, Elle USA, Elle España, Elle Decor, Flaunt, Gloss, Gotham, L'Officiel, Maire Claire Italia, Vanity Fair, Vogue Italia, Vogue Homme, WWD and WSJ.