In 1990, Sid Hoeltzell relocated his studio from New York's Photo District to the Miami Design District. He graduated Magna Cum Laude at the Fashion Institute of Technology, NYC, where he later became Adjunct Professor in Photography. He also held seminars at the NYC Photo-Expos in hand-colouring techniques. Sid will feature as an artist in residence on 'The Oasis of the Seas' and 'Allure of the Seas' for RCCL (Royal Caribbean Cruise Lines) between 2009 and 2014.

Sid has received numerous Addy awards for work with RCCL, Martini and Ryder Trucks, as well as an International Silver Clio for Johnnie Walker Black. Sid worked with Sydney Pollack and Harrison Ford as consultant for a photography studio scene in 'Random Hearts' that was filmed in Miami. He also spent six weeks documenting art for the Vatican Museum.

He is currently pursuing an ongoing book project on the Florida Everglades. Added to his iconic underwater images and occasional editorial work, Sid is virtually unclassifiable as a photographer and brings creative expertise to every project.