sport & fitness photography

Oct 2021

Michael Mueller Fotografie

Munich

Michael Mueller has shot the TrueOriginals campaign for Buff.

"The challenge was to find groups of friends and follow and capture their adventures in a way that is authentic and inspiring - but always from the perspective of the product.

In five days we shot urban running, commuting, gravel bike, road bike, trekking and trail running. Tough timing, but we found a real cool cast for all the topics and the city of Oslo and the Jotunheimen National Park in Norway gave us the perfect autumn looking locations we needed for this campaign. "

This Original Buff campaign was shot for Fresh Britain, and production was handled by Natural Born Explorers.

Check out Michael's website. Michael is represented by Agentur Neubauer in Germany, NODOP in Scandinavia and ATMSPHR in the United States.