Within his work Rich’s main goal is to blend authentic movement with beautiful light.

A keen enthusiast for sport himself, his goal is to capture authentic movement that not only appeal to a commercial audience, but also give a nod to the sport purists. Whether that’s ensuring the technique on a boxing shot doesn’t look awkward and unrealistic or a passion to avoid cliche leaps and stretches too often seen in fitness photography, Rich ensures his shots are not only vibrant with colour but also true to their origins.