SPORT & FITNESS PHOTOGRAPHY Oct 2021

London: Rich Maciver

Within his work Rich’s main goal is to blend authentic movement with beautiful light.

A keen enthusiast for sport himself, his goal is to capture authentic movement that not only appeal to a commercial audience, but also give a nod to the sport purists. Whether that’s ensuring the technique on a boxing shot doesn’t look awkward and unrealistic or a passion to avoid cliche leaps and stretches too often seen in fitness photography, Rich ensures his shots are not only vibrant with colour but also true to their origins.

Tag your comment using @productionparadise to share with us!