With photographic origins back in the surf and mountain sports industries, Pete Webb's style comes from those origins where it was important to capture the sport, the people, the places and the clothes. He is always in amongst the action; if it is a water sport he is in the water, up a mountain then his team climbs too: this is where the authenticity comes from.

Currently he has a list of athletes which he needs to shoot before the Olympics for a variety of clients. He has grouped these into a blog post called 'Olympians' where he will put all the finished images.

Regular clients include Berghaus, Men's Fitness magazine, Canon cameras, WWF, Bahamas Tourist Office, Paradiski and Morvelo.