spotlight awards 2023
Oct 2023
Anatol Gottfried
Germany - Spain
Title: Real Magic with Mo+Th
Location: Cape Town. "The shot was part of a social media campaign for Coca-Cola, an excellent reminder that the most captivating stories are often the ones that unfold naturally, reflecting real life and human experience.
During each project, my primary goal is to uncover a narrative that is both unexpected and authentic. I seek to go beyond the confines of the script, allowing the moments to happen, capturing the raw and genuine emotions of the subjects in their true essence. For this approach, clients need to place their trust and take risks, the only way of reaching new limits. This mostly will be rewarded by stories far more compelling than any preconceived ideas, revealing the unscripted beauty of life itself."