Photographer and director Amy Currell was born in East London, where she still lives and works. Her still life photography and moving image is shot through a distinctively female lens, and each frame is composed with thoughtfulness and grace, artfully juxtaposing colour and texture, shape and shadow.
Amy is most at home when capturing colour and texture at their most evocative – drawing narratives from shadows, finding the warmth and refraction in liquids and blending CGI techniques with traditional stills photography for a perfected reality.
Expanding in her role as a director, Amy works with the newest motion control cameras to give any moving image elements of the work an edge, giving the same poise and polish to her film that you will find in her photography. Her shoot production is seamless and highly technical, meaning the studio can adapt quickly to an evolving industry, and also turn out a range of deliverables in a single day, never compromising on aesthetic or detail. New work includes Jo Loves Amber fragrance launch, Face Gym’s new cleansing balm, Augustinus Bader’s new retinol serum, to name a few.
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